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American Express (AXP) expands its push into the Social Network, going after the FarmVille crowd...

American Express (AXP) expands its push into the Social Network, going after the FarmVille crowd by rolling out a line of co-branded prepaid cards with Zynga. Users won't need a credit check, but will need to sign up for a Serve account, which can be funded from existing bank accounts, or debit/credit cards.
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