A day after archrival SAP spent $4.3B on Ariba, Oracle (ORCL) is reportedly spending over $300M...

|About: Oracle Corporation (ORCL)|By:, SA News Editor

A day after archrival SAP spent $4.3B on Ariba, Oracle (ORCL) is reportedly spending over $300M to buy Vitrue, developer of a cloud-based social media marketing platfrorm. Vitrue, which competes with Constant Contact (CTCT) and Bazaarvoice (BV), complements the cloud customer support solutions Oracle obtained through its purchase of RightNow. Of course, the effectiveness of social media marketing has become a hot-button subject lately.