"What we’re working on now feels like the most important and the best work we’ve done," newly...

"What we’re working on now feels like the most important and the best work we’ve done," newly knighted Apple (AAPL) design chief Jony Ive cryptically tells The Telegraph. Rumors abound regarding a bigger iPhone, smaller iPad, and Apple TV set. Ive also evangelizes about Apple's philosophy: "What preoccupies us is that sense of care ... what our products will not speak to is trying to respond to some corporate or competitive agenda." (previous)

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Comments (20)
  • Canary Cash
    , contributor
    Comments (470) | Send Message
    More cost, less profit, pretty.
    23 May 2012, 10:16 AM Reply Like
  • Dean Scarpinato
    , contributor
    Comments (367) | Send Message
    I have absolutely no idea how you arrived at that conclusion from this short paragraph. It doesn't even qualify as fallacious as there isn't a shred of logic involved.
    23 May 2012, 10:33 AM Reply Like
  • Canary Cash
    , contributor
    Comments (470) | Send Message
    More Cost, Less Profit:


    - "Rumors abound regarding a bigger iPhone, smaller iPad, and Apple TV set."


    - "What preoccupies us is that sense of care ... what our products will not speak to is trying to respond to some corporate or competitive agenda."




    - "Rumors abound regarding a bigger iPhone, smaller iPad, and Apple TV set."


    - "What preoccupies us is that sense of care ... what our products will not speak to is trying to respond to some corporate or competitive agenda."
    23 May 2012, 10:58 AM Reply Like
  • BTNelson33
    , contributor
    Comments (160) | Send Message
    I'm counting on Apple changing the game in the television network/Cable business. I love the idea of ala carte. I'm totally sick of paying for all the crap on channels like MSNBC, etc.
    23 May 2012, 10:39 AM Reply Like
  • SoCal.Sooner
    , contributor
    Comments (108) | Send Message
    BTNelson33, I agree. Why should I pay for all the channels I never watch or can't understand, i.e. Foreign language channels.
    23 May 2012, 10:48 AM Reply Like
  • essslsclsact
    , contributor
    Comments (4) | Send Message
    We just have to wait and see, but sounds like Apple continues focus on leading not following.
    23 May 2012, 10:53 AM Reply Like
  • prezgal
    , contributor
    Comments (2) | Send Message
    Encouraging that the soul Steve Jobs imbued the company with may still live! That sounds like something he would have said! Yay!
    23 May 2012, 10:53 AM Reply Like
  • ret2
    , contributor
    Comments (5) | Send Message
    I like the idea of a la carte too, but how often have you saved money by ordering an a la carte meal? I don't expect to save money with a la carte programming either....
    23 May 2012, 10:59 AM Reply Like
    , contributor
    Comments (451) | Send Message
    But, just like a la carte, your meal is a better experience. Sometimes the "buy the big box-o-crap" meal just doesn't cut it. I think whatever Apple does it will be easy to use and elegant! personally I cannot wait to see the new products coming out this year and watch the pundits backpedal... going to be awesome!! Long APPL since the split!
    23 May 2012, 11:10 AM Reply Like
  • Snoopy1
    , contributor
    Comments (1125) | Send Message
    I think most people really only watch 10-12 stations 95% of the time.


    Together with on-demand, it will streamline a viewer's time and probably save 25% in cost.


    Plus it sounds like Jonny is excited about cool features they are cooking up. When Jonny is excited, I'm excited.
    23 May 2012, 09:07 PM Reply Like
  • bobbobwhite
    , contributor
    Comments (2150) | Send Message
    Anyone with one working brain cell(most of us) who works/has worked in product development knows the storyline of Apple's Prod Dev.....first market the iPhone and separate iPad, then a bigger iPhone and smaller iPad, then end point voila!.....a combined phone and pad named....................


    iPhad(iFad....get it?hehehe) Many yuks were had writing this true story. You read it here first. Watch it happen as sure as the sun shines.
    23 May 2012, 11:05 AM Reply Like
  • evannever
    , contributor
    Comments (52) | Send Message
    ...WOW Bob, you're like some kind of pun writing oracle, except that your concept is already sitting on the displays of my local Best Schill. It's just called a Samsung Galaxy Note.
    23 May 2012, 11:21 AM Reply Like
  • MoeGiguere
    , contributor
    Comments (46) | Send Message
    I believe Jony Ive is the reason why Aapl will continue to succeed and innovate without Jobs. He, you may recall from the bio, was the guy who Jobs made a huge effort to recruit early on because of his engineering prowess. We also know Jobs was not an engineer, but a great Sales guy and, yes visionary, who mercilessly pushed Ive and his team to develop new stuff; but, I believe Ive played a large role in original design and development...I believe he is equivalently as important as Tim Cook, who I believe is proving to be an outstanding CEO. That's why I'm very long Aapl..
    23 May 2012, 11:09 AM Reply Like
  • evannever
    , contributor
    Comments (52) | Send Message
    I agree. This story is like a nice pat on the head -and a tussle of the hair - for us AAPL longs: "it's okay little Timmy, we're not going to tear down everything Grandpa Steve built"
    23 May 2012, 11:24 AM Reply Like
  • luisb80
    , contributor
    Comment (1) | Send Message
    The strategy for Apple to stay ahead of the competition?
    and by the time the competition reacts to that, come up with something even better. This means, planning for 5, 10, 15 years has always been on the table at Apple and I venture to say, right, now there must be designs and drawings of products that the public will see in 20 years, wish I was there to witness the master plan, amazing Apple
    23 May 2012, 11:26 AM Reply Like
  • Joe Dirnfeld
    , contributor
    Comments (1124) | Send Message
    Apple needs to reorganize its supply chain, Samsung and china are not reliable in the long run. They are mortal enemies , certainly Samsung is.
    23 May 2012, 01:36 PM Reply Like
  • Herr Hansa
    , contributor
    Comments (3130) | Send Message
    Expect the MacBook Pro line to look more like the Air line with larger screens and a few more ports, but no more optical drives. We may see touch screens on Apple laptops at some point in the future, though perhaps not this year. A smaller tablet is a move away from the high end market, and not something I would have expected from Steve Jobs, though it would be one way for Tim Cook to make a showing of a decision not on Job's master plan. Larger screens on iPhones is inevitable, as mobile internet becomes more important, and as competitors continue to push larger screen devices. All this seems much more evolutionary.


    A surprise to me would be a dedicated Apple gaming platform. While many talk up the idea of an Apple television, that space is full of low margins and cut-throat competition. Google have so far failed to make much impact with interactive television. The other negative to me in this is that people do not buy a new television that often, and certainly on a slower upgrade cycle than computers. I would rather see the Apple Store space used more efficiently than for selling televisions.
    23 May 2012, 02:28 PM Reply Like
  • Sacto_Joe
    , contributor
    Comments (255) | Send Message
    Whatever it is, it'll be like that old Orson Welles commercial: "We will serve no wine before its time."
    23 May 2012, 10:10 PM Reply Like
  • bjnflicks
    , contributor
    Comments (4335) | Send Message
    Ives is a priceless asset and a real Leonardo Da Vinci type. He may even be the designing brains behind Jobs. Or close to it. And then the CEO is a manufacturing genius, keeping the huge growing meticulous supply line going. HUge huge revenue and profits and growing fast. Apple is the reason dozens of other foremer tech greats are not biting the dust. Sony, Nokia, Blackberry, HP, Motorola, only Samsung can compete at the lower end. All the others are finished. They all need to start working for Apple, as Intel is trying to do.


    Also great investments now is BRCM. Very cheap now. They should be at $50. Apple should be at $950. And may get there within two years if they don't make any major mistakes, amaze with Apple TV and beat back Kindle and Samsung on the lower end. They have the top end to themselves. Blackberry is going out of business. All because of Apple. Huge huge force. Ives + Cook make up up for the loss of Jobs. All they lose is the master salesman. But his hologram could be brought back if necessary.
    24 May 2012, 12:34 AM Reply Like
  • Advill
    , contributor
    Comments (2326) | Send Message
    Since April I decided ( really it was Schwartz and Zaky) to put 60% of my portfolio in Apple and stay there until October at least....we´ll see...
    24 May 2012, 03:47 PM Reply Like
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