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Procter & Gamble's (PG) plan to offer consumers small lightweight packets of detergent in place...

Procter & Gamble's (PG) plan to offer consumers small lightweight packets of detergent in place of powder or liquid versions hits a snag after doctors around the country report a growing number of poisoning cases related to the products. The issue appears to be that the brightly-colored packets of detergent are being mistaken by children for candy and ingested.
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Comments (5)
  • davidingeorgia
    , contributor
    Comments (2713) | Send Message
     
    Who comes up with these genius level marketing ideas? Good grief.
    25 May 2012, 08:33 AM Reply Like
  • Ashraf Eassa
    , contributor
    Comments (9173) | Send Message
     
    Seems like a waste of packaging material.
    25 May 2012, 08:35 AM Reply Like
  • The Mighty Wart
    , contributor
    Comments (116) | Send Message
     
    “The issue appears to be that the brightly-colored packets of detergent are being mistaken by children for candy and ingested”

     

    OR it’s just that we hit the point of starvation in this country?
    25 May 2012, 08:43 AM Reply Like
  • avickrey
    , contributor
    Comments (38) | Send Message
     
    Sad to see them go, they were delicious!
    25 May 2012, 08:47 AM Reply Like
  • From woods of western NC
    , contributor
    Comments (23) | Send Message
     
    P&G has been unrelenting in trying measured quantities of detergent in different formats. Possibly they had test markets other than I had in the 1960s. Formats that I know of were 1) Solid disk about 2-inches in diameter, 2) dry detergent in gray packet. Neither went into national distribution. I was a Unit Manager in Jacksonville, Florida where a test market period was held for the gray packet.

     

    Distribution in the Jacksonville market reached 90% or higher in all commodity penetration. The product's failure came about rather quickly. Complete dissolving of the contents problems were cited as one of the problems.

     

    I also had a part (Lakeland, Florida for Publix Markets) of the last test market for Zest (Tampa-St. Pete market) that developed into overall national distribution. There had been several test markets for Zest that didn't pass muster. I was fortunate to have my bit of the successful product. I sold a car load of Zest upon the national introduction - P&G didn't have that much Zest to ship ; that got fixed in an eye-blink.

     

    P&G recently has gone to wide distribution without test marketing some of their new products - I don't know the results of any of these launches. It looks as if a test market might have revealed this glitch.
    25 May 2012, 01:41 PM Reply Like
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