Though Apple (AAPL) continues to heavily promote Siri - it just hired John Malkovich to do some...

|About: Apple Inc. (AAPL)|By:, SA News Editor

Though Apple (AAPL) continues to heavily promote Siri - it just hired John Malkovich to do some ads - the voice assistant service, which is powered by Nuance's (NUAN) voice recognition technology, remains a lightning rod for criticism. Disgruntled user Jon Friedman calls Siri a "gimmick for self-indulgent people with a tremendous amount of time on their hands." "Steve would have lost his mind over Siri," a former Apple employee recently told Adam Lashinsky.