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Kraft (KFT -0.1%) has it eyes set on gaining a bigger share in China's 77B yuan ($12B) snack...

Kraft (KFT -0.1%) has it eyes set on gaining a bigger share in China's 77B yuan ($12B) snack food market with an onslaught of new products tweaked for local tastes. Ritz crackers that taste like beef stew and mango-flavored Oreos are just the start for the company, as it plays catch up to rivals already armed with re-engineered products for the region.
Comments (1)
  • romilar
    , contributor
    Comments (677) | Send Message
     
    Beef stew Ritz? Mangoreos?....who was the test market again?
    29 May 2012, 09:44 PM Reply Like
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