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Movie studios increasingly target China with marketing tied to new releases with an eye on the...

Movie studios increasingly target China with marketing tied to new releases with an eye on the explosive growth in theaters in the nation. Though the government only allow studios to walk away with 25% of gross sales, it's 25% of a huge number as forecasts point to China's box-office haul surpassing North America by 2020. Just this weekend, Men in Black 3 brought in $19.5M - marking the 7th best weekend tally ever for a film in China - as star Will Smith made a promotional appearance via Skype to a pleased Beijing audience.
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Comments (2)
  • JackAcer
    , contributor
    Comments (19) | Send Message
     
    The Chinese movie industry is growing very, very quickly. Not only is the industry expanding in China, but even Chinese cinema-related companies are expanding in the US. Dalian Wanda Group of China recently bought AMC entertainment (nation's 2nd largest cinema chain) in a $2.6 billion deal. The Chinese movie industry is becoming increasingly important to the film industry as a whole. It'll be interesting to see the effect that has on the way movies are marketed worldwide.
    29 May 2012, 06:24 PM Reply Like
  • Brandon Gibbs
    , contributor
    Comments (225) | Send Message
     
    LGF / IMAX release of Hunger Games to China should be quite telling of US film potential in Asia. Long LGF
    29 May 2012, 06:47 PM Reply Like
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