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IMAX announces that Men in Black 3 took in $12.7M for the company over the Memorial Day opening...

IMAX announces that Men in Black 3 took in $12.7M for the company over the Memorial Day opening weekend - as it broke a box office record for the holiday weekend for Sony's (SNE) movie studio. According to SA author Scott MacDonald, IMAX has the potential for outsized gains if it selectively takes on projects like MIB 3 that moviegoers will pony up premium prices to attend.
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  • gregptpt
    , contributor
    Comments (39) | Send Message
     
    That's the frustration I have with IMAX. Why are they taking on all kinds of projects, killing the runs of winners like The Avengers before they can milk it for all they're worth? We wasted Transformers already.
    30 May 2012, 09:23 AM Reply Like
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