IMAX announces that Men in Black 3 took in $12.7M for the company over the Memorial Day opening...

|About: IMAX Corporation (IMAX)|By:, SA News Editor
IMAX announces that Men in Black 3 took in $12.7M for the company over the Memorial Day opening weekend - as it broke a box office record for the holiday weekend for Sony's (SNE) movie studio. According to SA author Scott MacDonald, IMAX has the potential for outsized gains if it selectively takes on projects like MIB 3 that moviegoers will pony up premium prices to attend.