Kellogg (K -1.3%) launches a new global branding package that marks the company's most...

|About: Kellogg Company (K)|By:, SA News Editor

Kellogg (K -1.3%) launches a new global branding package that marks the company's most significant refresh of its look in 106 years and will hit products in stores this week. Industry watchers say the bright colors and modernized look won't be quite enough alone to revitalize sagging categories.