Seeking Alpha

Vodafone (VOD), AT&T (T), Verizon (VZ), Telefonica (TEF), and Deutsche Telekom (DTEGY.PK)...

Vodafone (VOD), AT&T (T), Verizon (VZ), Telefonica (TEF), and Deutsche Telekom (DTEGY.PK) are joining forces to create what would effectively be a common mobile app store, Light Reading reports. The upshot: carriers are trying to take back a measure of the control they lost to Apple (AAPL) and Google (GOOG) over the distribution of mobile content, and perhaps generate some extra revenue along the way. It won't be easy.
From other sites
Comments (4)
  • muoio
    , contributor
    Comments (2957) | Send Message
    Maybe not but they do own the airwaves....
    30 May 2012, 06:10 PM Reply Like
  • Desperado2012
    , contributor
    Comments (97) | Send Message
    I don't see why they couldn't. The apps are not all Apples that you download at ITunes so it could be a great idea, for more income.
    On the other hand I have a feeling that they have enough trouble promoting the phones and their bundles that there is not enough time to do that. AT&T has been very visible with other than Apple phones in promotions and maybe it is paying them more. If we only could get Sprint and TMobile somewhere from just hanging in there. I am getting tired if sitting on my Sprint shares waiting for a merger!
    30 May 2012, 10:41 PM Reply Like
  • azreeal
    , contributor
    Comments (108) | Send Message
    I was thinking about getting into sprint myself, you would think something good will happen sooner or later, the question is when.
    30 May 2012, 10:50 PM Reply Like
  • Phil_GA
    , contributor
    Comments (47) | Send Message
    OK. Let's say that there's an app that can be downloaded from any of the carriers, like the App Store that comes natively to the iPhone. Then let's say that searches and featured apps can be performed/shown from across all carriers' shops.


    Have the carriers thought about the following:


    - Pricing structure -- Right now, AAPL charges about 30% of the price for an app; will telcos match?
    - Code management -- How will developers code for this new marketplace? Will they need to code specifically for iOS or Android, or will there be a whole new code base? If a new code base is required, how will developers be enticed to, say, either code for a third code base or switch entirely away from one to this one?
    - Release management -- GOOG Marketplace is open source, and thereby more prone to security breaches. AAPL App Store is closed and thereby significantly less prone. How do carriers ensure quality on apps? Will there be an overarching policy, or would this be carrier-by-carrier, with a rating system?
    - Cloud backup -- What if I accidentally delete the app or simply decide to wait for the next dot-upgrade to use again? Will there be a central record/repository where I can re-download the app without incurring additional fees as I can now via iCloud?
    - Portability -- Will there be more benefit for additional carriers to come on board? If not, what if I choose to go to another carrier? Will, say, 1/3 of my apps no longer work in some way if I leave my present carrier?


    Ironically, code management could be the real issue here. As in, if developers have no major incentive to code for this new marketplace, and this new marketplace is taking a previously-existing app from AAPL and/or GOOG and merely "reselling" it, doesn't that leave AAPL and/or GOOG still technically in charge?


    Even if a resell isn't in the picture, the fact that certain code bases must still be represented seems, to me, to disqualify the point of a new marketplace.
    31 May 2012, 11:21 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs