Some highlights from the 2012 version of Mary Meeker's Internet Trends report: Smartphone subs...


Some highlights from the 2012 version of Mary Meeker's Internet Trends report: Smartphone subs only made up 15.6% of global mobile subs as of Q4; mobile's share of ad spending was only 1/10 its share of U.S. media viewing time in 2011; global 3G penetration (as a % of mobile subs) only stood at 18% in Q4 (a positive for QCOM); mobile display ad rates are barely 1/5 of PC ad rates (a problem for GOOG and MM); and the App Store (AAPL) is now seeing 46M+ downloads/day.

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  • Herr Hansa
    , contributor
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    This lady is a nut with some of her views. Taken to the conclusions she is pushing forward as ideas, we could expect a continuing decline in advertising revenues as mobile devices become more widespread. She seems to view gaming as the best monetization platform for mobile devices software developers. However, the whackiest idea by far is that "automotive internet" is an untapped market for mobile advertising. I don't know about anyone else, but I prefer people to concentrate on driving when they are in their cars.
    30 May 2012, 07:34 PM Reply Like
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