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General Motors (GM) formally announces its deal to become the official automotive sponsor of...

General Motors (GM) formally announces its deal to become the official automotive sponsor of Manchester United. Though details of the arrangement weren't disclosed by the company, some estimates of the England-based soccer team's fan base range as high as 659M - giving the automaker the ability get Chevrolet's name in front of close to 10% of the planet. Take that Facebook.
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Comments (1)
  • dalberti
    , contributor
    Comment (1) | Send Message
     
    what did it cost them?? or should i say us stock holders thru loss of dividends
    31 May 2012, 11:27 AM Reply Like
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