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Oracle's (ORCL) purchase of Vitrue and Salesforce.com's (CRM) reportedly pending acquisition of...

Oracle's (ORCL) purchase of Vitrue and Salesforce.com's (CRM) reportedly pending acquisition of Buddy Media are questionable moves given Madison Ave.'s long history of crushing upstarts trying to "disrupt" it, argues Jim Edwards. Also, there are still big question marks about the effectiveness of social media ads; Facebook could turn into a direct competitor; and Oracle and Salesforce's enterprise software focus could trip the companies up. Edwards' concerns are also relevant to BV and CTCT.
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