Electronics and other general merchandise [EGM] now accounts for 43% of Amazon's (AMZN) sales,...

|By:, SA News Editor

Electronics and other general merchandise [EGM] now accounts for 43% of Amazon's (AMZN) sales, vs. 54% for media. The rate of EGM growth (44%) versus that of media (17%) highlights its rapid and successful transition from a bookseller to an "everything store," which will become even more pronounced once it completes acquiring Zappos in Q4. (read Amazon's Q3 earnings call transcript)