Google (GOOG) has acquired the assets and customers of KikScore, developer of an algorithm that...

|By:, SA News Editor

Google (GOOG) has acquired the assets and customers of KikScore, developer of an algorithm that seeks to measure the trustworthiness of a business. KikScore will be shutting down, and its product will be merged with Google's Trusted Store Program, which seeks to provide "seals of approval" to online merchants. The move comes as Google reportedly plans to start charging for preferential placement within its product search engine results.