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Salesforce.com's (CRM) purchase of Buddy Media marks the latest step in the company's efforts to...

Salesforce.com's (CRM) purchase of Buddy Media marks the latest step in the company's efforts to create a fully-fledged front office cloud software suite, thinks ZDNet's Dennis Howlett. He adds the acquisition comes at a time when surveys indicate strong interest in many types of CRM solutions, and enterprises are starting to show more interest in CRM apps, which are focused on revenue growth, relative to ERP and other back-office apps, which are focused on cost-cutting.
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