Seeking Alpha

Salesforce.com's (CRM) purchase of Buddy Media marks the latest step in the company's efforts to...

Salesforce.com's (CRM) purchase of Buddy Media marks the latest step in the company's efforts to create a fully-fledged front office cloud software suite, thinks ZDNet's Dennis Howlett. He adds the acquisition comes at a time when surveys indicate strong interest in many types of CRM solutions, and enterprises are starting to show more interest in CRM apps, which are focused on revenue growth, relative to ERP and other back-office apps, which are focused on cost-cutting.
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs