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Panera Bread (PNRA) slips in after hours trading following Starbucks' (SBUX) announcement that...

Panera Bread (PNRA) slips in after hours trading following Starbucks' (SBUX) announcement that it was picking up La Boulange parent company Bay Bread. Although SBUX didn't specifically say it was making a run at PNRA, the writing is definitely on the wall. Panera has been at the top of this sector for a long time now, and a cut of its market would be a tasty target for a heavyweight competitor the likes of Starbucks. PNRA -1.6%, SBUX -2.4% AH.
Comments (2)
  • fflow
    , contributor
    Comments (38) | Send Message
     
    Gimbels who owned Gimbels once said "thank God for the competition" but methinks Howard Schultz is too tough a competitor for the nice people at Panera,
    4 Jun 2012, 09:34 PM Reply Like
  • Financial Insights
    , contributor
    Comments (957) | Send Message
     
    Maybe this will be what will push Panera down to reality. Thinking about shorting.
    4 Jun 2012, 10:06 PM Reply Like
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