Skechers (SKX) will advertise again during the Super Bowl after drawing positive reviews for...

|About: Skechers USA Inc. (SKX)|By:, SA News Editor

Skechers (SKX) will advertise again during the Super Bowl after drawing positive reviews for last year's ad featuring a dog wearing its GoRun shoes. While Super Bowl advertising can be just part of an overall brand promotion strategy for automakers and beer companies, for a smaller consumer company heavily tied to trends it can be make or break for a brand launch.