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Skechers (SKX) will advertise again during the Super Bowl after drawing positive reviews for...

Skechers (SKX) will advertise again during the Super Bowl after drawing positive reviews for last year's ad featuring a dog wearing its GoRun shoes. While Super Bowl advertising can be just part of an overall brand promotion strategy for automakers and beer companies, for a smaller consumer company heavily tied to trends it can be make or break for a brand launch.
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