Diversification is the key to the deal by Starbucks (SBUX -3.5%) to buy La Boulange, according...

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Diversification is the key to the deal by Starbucks (SBUX -3.5%) to buy La Boulange, according to Edward Jones analyst Jack Russo. Though it doesn't land a great number of stores with the buy, it does allow the company to slowly integrate the highly-regarded food menu for La Boulange into existing SBUX stores. The big picture: Starbucks continues to convert itself from merely a coffee and snack stop with juice plans, K-cup initiatives, merchandising, and an expanded menu all in the works.