It seems so easy. The combined population of BRIC nations is close to 3B and they all love...
It seems so easy. The combined population of BRIC nations is close to 3B and they all love American fast food, so explosive growth is a certainty. But not so fast, according to the reports from global players such as Yum Brands (YUM +0.3%), Arcos Dorados (ARCO +3.5%), McDonald's (MCD +0.5%), and Wendy's (WEN -0.5%). The global economy has wreaked havoc on the rosy estimates for revenue, while local tastes in Brazil, India, Russia, and China don't always mesh with U.S. fast food staples.
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