It seems so easy. The combined population of BRIC nations is close to 3B and they all love...


It seems so easy. The combined population of BRIC nations is close to 3B and they all love American fast food, so explosive growth is a certainty. But not so fast, according to the reports from global players such as Yum Brands (YUM +0.3%), Arcos Dorados (ARCO +3.5%), McDonald's (MCD +0.5%), and Wendy's (WEN -0.5%). The global economy has wreaked havoc on the rosy estimates for revenue, while local tastes in Brazil, India, Russia, and China don't always mesh with U.S. fast food staples.
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Comments (3)
  • Uncle Pie
    , contributor
    Comments (4323) | Send Message
     
    the greater the consumption of junk food and sugary soft drinks, the greater will be the demand for medicines to treat diabetes and cancer.

     

    long NVS, RHHBY, GSK and NVO.
    5 Jun 2012, 02:23 PM Reply Like
  • hawsco
    , contributor
    Comments (4) | Send Message
     
    McDonald's introduction to new international markets whose tastes seem to differ has never really been a problem for them. They adjust their menu to accommodate local tastes, like beer and sausages in Germany for example.
    Obviously they have been successful enough that expansion has never been a problem.
    As well, as the nature of cultures changes in our busy new world, once people have fast, consistent and affordable, they get addicted to it. For example, many pundits said that Walmart would never fly in China, as that is not the way that people shop.Price, variety and product consistency made people quickly abandon low-volume daily shopping at local street vendors and head for the superstore.
    6 Jun 2012, 12:38 AM Reply Like
  • Jan Von Braun
    , contributor
    Comments (60) | Send Message
     
    Exactly, the issue is how companies like McDonalds respond to countries with different tastes. It's always fun to see how the menu varies from country to country. Croissants in France, beer and sausages in Germany, etc. Anecdotally, in France they make a big deal about using locally-sourced quality foods, which deflected local eco-criticism and it was actually pretty tasty.
    6 Jun 2012, 04:53 PM Reply Like
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