It seems so easy. The combined population of BRIC nations is close to 3B and they all love...

|By:, SA News Editor

It seems so easy. The combined population of BRIC nations is close to 3B and they all love American fast food, so explosive growth is a certainty. But not so fast, according to the reports from global players such as Yum Brands (YUM +0.3%), Arcos Dorados (ARCO +3.5%), McDonald's (MCD +0.5%), and Wendy's (WEN -0.5%). The global economy has wreaked havoc on the rosy estimates for revenue, while local tastes in Brazil, India, Russia, and China don't always mesh with U.S. fast food staples.