More on JMP's Facebook upgrade: Mark Harding's $37 PT values Facebook (FB +0.7%) at 54x his 2013...

More on JMP's Facebook upgrade: Mark Harding's $37 PT values Facebook (FB +0.7%) at 54x his 2013 EPS esimate. He predicts Facebook's share of the display ad market will grow to 22% in 2015 from 11% in 2011, and that the market itself will increase rapidly as more offline ad spending moves to the Web. Harding also notes daily engagement rates for Facebook users have been rising across geographies. A recent Reuters survey suggests U.S. engagement may be peaking.

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Comments (9)
  • dieuwer
    , contributor
    Comments (2924) | Send Message
    Desperately trying to pump the stock?
    6 Jun 2012, 12:39 PM Reply Like
  • Tony7274
    , contributor
    Comments (3) | Send Message
    "will grow to 22% in 2015 from 11% in 2011"


    Based on what?
    6 Jun 2012, 12:58 PM Reply Like
  • Stoploss
    , contributor
    Comments (1713) | Send Message
    The "debt is wealth" unicorn model.
    6 Jun 2012, 01:03 PM Reply Like
  • Gloube
    , contributor
    Comments (93) | Send Message
    Based on a complex forecast analysis done by a summer intern
    7 Jun 2012, 08:37 AM Reply Like
  • ConservativeOutperformer
    , contributor
    Comments (722) | Send Message
    How are some people so bad at their jobs?


    As long as anyone can come out with some facebook "analysis" they automatically make a name for themselves. The reality is the situation was crystal clear the day they released their S-1 and not only are people horribly wrong in their analysis, they are way too late. What's sad is a large number of people pay attention to this stuff....


    Good luck!
    6 Jun 2012, 01:09 PM Reply Like
  • faustius
    , contributor
    Comments (488) | Send Message
    As it keeps falling, it gets more and more attractive as an unloved oversold stock. It could be bottoming now, but I don't think the risk/reward is there at these levels. Another leg down to around $23, and it will be worth another look.
    6 Jun 2012, 02:25 PM Reply Like
  • Prophet81
    , contributor
    Comments (33) | Send Message
    When your Co-Founder permanently renounces his US citizenship to avoid paying taxes, and your CEO is accused of insider trading to the tune of $1 billion, you might have a PR problem on your hands. I guess the thinking is having a paid analyst pump your stock might convince the investors otherwise...

    6 Jun 2012, 10:38 PM Reply Like
  • Prophet81
    , contributor
    Comments (33) | Send Message
    This stock belongs in the teens, in my opinion.
    7 Jun 2012, 01:50 AM Reply Like
  • User 1079310
    , contributor
    Comments (15) | Send Message
    It's so funny how these "analysts" predict share growth based on nothing...
    7 Jun 2012, 12:20 PM Reply Like
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