Green Mountain (GMCR -7%) tumbles as Kroger reportedly plans to sell store-branded single-serve...

|By:, SA News Editor

Green Mountain (GMCR -7%) tumbles as Kroger reportedly plans to sell store-branded single-serve coffee cups compatible with Green Mountain's Keurig brewers (earlier). The move isn't a surprise, says an analyst, but actually seeing on paper that a major retailer is going to compete with your product still has plenty of shock value.