Among the Apple (AAPL) developer conference product rumors that didn't pan out: MacBook Airs...

Among the Apple (AAPL) developer conference product rumors that didn't pan out: MacBook Airs with retina displays, an $800 MacBook Air, new iMacs, and (in the case of a speculative Jefferies note) the fabled Apple TV. There may be no better proof of why output from the Apple rumor mill needs to be taken with a large dose of salt. Apple shares finished down 1.6% after rallying early on, as disappointment over unrealized rumors set in. (more on AAPL)

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Comments (17)
  • turbopants
    , contributor
    Comments (3) | Send Message
    Actually, the Mac Pros were refreshed, but were only a modest bump in processor speed. Probably being phased out in the near future. The 17" MacBook Pro was also silently killed off today.
    11 Jun 2012, 06:14 PM Reply Like
  • Eric Jhonsa, SA Eye on Tech
    , contributor
    Comments (1259) | Send Message
    Yep, looks like Apple refreshed the Mac Pro without announcing it.



    Updated the post to reflect this.
    11 Jun 2012, 06:19 PM Reply Like
  • bimmerguy09
    , contributor
    Comments (61) | Send Message
    I can see why Apple didn't make much ado about the Mac Pro. High-end workstation-class machine still sporting Firewire 800 and USB 2.0? I can see hanging on to Firewire, but USB 2.0 just makes the machine look silly. Evidently, Apple's heart just isn't in the Pro, and I wouldn't be surprised one of these days if the Mac Pro goes the way of the Xserve and 17" MBP.
    11 Jun 2012, 06:24 PM Reply Like
  • 39413
    , contributor
    Comments (61) | Send Message
    What amazes me is the disappointment when you see what they did introduce. The new MBP is just a the start of a complete laptop line with these improvements. A much improved Siri that will open apps, and be incorporated in new vehicles with an access button on the steering wheel, along with turn by turn directions and Passbook. This is Google wallet on steroids and in the Mac OS it will work and quickly become an indispensable application. These bits along with OSX 6 will put the iPhone even further out in front as the go to choice for a smart phone. Long APPL and adding on the down swing.
    11 Jun 2012, 06:16 PM Reply Like
  • bimmerguy09
    , contributor
    Comments (61) | Send Message
    I think disappointment was a big exaggerated by the greater market midday down-turn. WWDC wasn't everything the rumor-mill purported it to be, but it rarely ever is. Updated Macs mean the Mac sales figures should look a little less anemic next quarter - just in time for "bigger" announcements to accompany the iOS 6 release this fall.
    11 Jun 2012, 06:18 PM Reply Like
    , contributor
    Comments (412) | Send Message
    Hopefully they'll add the larger and smaller sizes in time. I'd like to get the 17 soon to replace my older laptop of same size.
    11 Jun 2012, 06:23 PM Reply Like
  • Daveqwerty
    , contributor
    Comments (74) | Send Message
    I cannot believe that something as important as the stock market runs on speculation, rumor and analyst's guesses about the future. The Apple conference presents leading-edge technological improvements and AAPL tanks. LULU has spectacular earnings but misses somebody's guess on the future by a couple of pennies and the stock tanks. This is ridiculous. To think I have my retirement funds invested in this poker game where nobody even knows what the rules are.
    11 Jun 2012, 06:26 PM Reply Like
  • Twolfe
    , contributor
    Comments (60) | Send Message
    Keep in mind, the S and P was down 1.25% and depending on where you get your numbers, Apple has a beta of at least 1 and over the last 6 months closer to 1.25. There wasn't a big hope going into the meeting, only palaver from blogger's and tv types. Apple is apple; they seldom hype, never give away secrets and let the blaterers say what they will. The proof is in the product, not the hype and the product is the iphone5 and it will result in the highest stock prices yet. COntinue to average down.
    11 Jun 2012, 06:35 PM Reply Like
  • pwise
    , contributor
    Comments (12) | Send Message
    This was a conference for software developers. Apple came through with amazing software innovations. Any hardware announcements were a plus- certainly not a negative.
    11 Jun 2012, 06:47 PM Reply Like
  • remurraymd
    , contributor
    Comments (2274) | Send Message
    Typical "sell the news" reaction to no major new product info that was not known in a horrible market lots delivered but no
    great peeks at iPhone 5 TV etc whole new awesome Mac refresh
    was the most impressive with lower prices will be massively revenue generative over time. Carter Worth of Oppenheimer said it was great and Apple is a buy to get to $650 in a few weeks towards earnings.We bought a bit $570 into close will still buy big pullbacks.Bottom line for us Jobs was charismatic and could sell ice cube aps to an Eskimo WWDC not as jazzy without him.
    11 Jun 2012, 06:59 PM Reply Like
  • Sam Liu
    , contributor
    Comments (3711) | Send Message
    I'M disappointed with the loss of the 17" Macbook Pro.
    11 Jun 2012, 07:38 PM Reply Like
  • Herr Hansa
    , contributor
    Comments (3130) | Send Message
    Buy on the rumor, then sell on the news. Hilarious!
    11 Jun 2012, 07:51 PM Reply Like
  • 2MuchDebt
    , contributor
    Comments (380) | Send Message
    That has been the stock market for a long time. Buy the rumor, sell the news.
    11 Jun 2012, 09:24 PM Reply Like
  • bailinnumberguy
    , contributor
    Comments (1166) | Send Message
    The announcements were pretty much in line with what was expected. There were no major surprises and thus a very small sell-off in the afternoon. Did anyone seriously expect that they'd be making iPhone and TV announcements, neither of which will be out for 4 or more months?
    11 Jun 2012, 11:54 PM Reply Like
  • rubicon59
    , contributor
    Comments (1499) | Send Message
    I was hoping for a unicorn :-(
    12 Jun 2012, 12:07 AM Reply Like
  • FlashJ
    , contributor
    Comments (48) | Send Message
    so the announcements were generally as expected...relentlessly moving forward....I was even more amazed when I went to Sear's yesterday in Maine and they are piloting using ipads on the sales floor for all sales personnel with the capacity to show customers product info and to make transactions right on the floor! This is a big step for a big retailer like Sear's...BUT MORE IMPORTANTLY what does it say about Apple relentlessly moving into corporate and retail adoption....this is domination!
    12 Jun 2012, 09:14 AM Reply Like
  • mostserene1
    , contributor
    Comments (3394) | Send Message
    Reading deep into the announcements, this is a harbinger of a stunning move into China and a set-up for products that will be at least a generation beyond Samsung and Android once they arrive. Most people did not understand what this conference was about; they thought it was a product announcement. That was an ancillary objective.


    Long Apple.
    12 Jun 2012, 10:21 AM Reply Like
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