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Apple (AAPL) signs a global mapping-data agreement with TomTom (TMOAF.PK) for undisclosed terms,...

Apple (AAPL) signs a global mapping-data agreement with TomTom (TMOAF.PK) for undisclosed terms, one day after ditching Google Maps for its own mapping functionality which features 3D models of cities and turn-by-turn navigation.
Comments (9)
  • remurraymd
    , contributor
    Comments (2287) | Send Message
     
    Would not want to be long Garmin or Google on this news.
    12 Jun 2012, 06:08 AM Reply Like
  • jpintoctr
    , contributor
    Comments (358) | Send Message
     
    Many other reason to be short on Google
    12 Jun 2012, 09:12 AM Reply Like
  • Gary Bushwacher
    , contributor
    Comments (507) | Send Message
     
    I haven't heard of Tom-Tom in ages. I see they've gone "pink".

     

    I'd forgotten all about them, and had come to see Garmin as the defacto sole provider of GPS services. I thought they'd gone the way of the buggy whip and doo-doo bird.
    12 Jun 2012, 10:22 AM Reply Like
  • sglaney
    , contributor
    Comments (58) | Send Message
     
    dodo bird
    12 Jun 2012, 10:44 AM Reply Like
  • earlalbin
    , contributor
    Comments (97) | Send Message
     
    Just because you only hear of Garmin doesn't imply TomTom isn't alive and well.
    ======================...
    Founded in 1991, TomTom (AEX:TOM2) is the world's leading supplier of location and navigation products and services focused on providing all drivers with the world's ...
    corporate.tomtom.com.
    12 Jun 2012, 03:07 PM Reply Like
  • NewBee66
    , contributor
    Comments (4) | Send Message
     
    Garmin clear market leader in US (50% VS 25%) but TomTom clear market leader in Europe, with same figures.

     

    The big difference though is that Garmin is broader based, with products in fitness, marine and flight as well. They have their own factories as well.

     

    TomTom is totally different. They are more focused on car navigation, no sports, no marine, no airplane stuff. And they don't produce anything themselves (outsourced in Asia)

     

    BUT, TomTom does have their own content. They do mapping themselves (camera-vans), they have their own points of interest like gass stations, fuel prices, electric charging stations. And their own traffic information based on the speed at which phone signals move across the road network.

     

    For TomTom this means that their business model is not so tied up to their own hardware. They can license their content, as they now do with Apple, but also Samsung, HTC and BlackBerry.

     

    Also content has higher margins than hardware (plastic boxes), because it's not easy to get a hold on or copy, so it holds more value.

     

    Interesting to see where this goes. They both have their pros and cons, and maybe they can both do well and not compete to heavily on pricing, but just both have their share of the market.
    17 Jul 2012, 09:45 PM Reply Like
  • kmi
    , contributor
    Comments (3976) | Send Message
     
    Lots of talk about Apple implementing turn by turn 3d navigation.

     

    I find that stuff immensely distracting, hate to say it in an Apple current but Blackberry's Traffic app is my fav turn by turn product, simply because it gets rid of all the distractions and boils it down to what I need.
    12 Jun 2012, 10:42 AM Reply Like
  • phdinsuntanning
    , contributor
    Comments (1200) | Send Message
     
    appl dying slowly as Samsungs takes ipod markets, no map will change that
    12 Jun 2012, 12:03 PM Reply Like
  • RFH2
    , contributor
    Comments (10) | Send Message
     
    Just another example of AAPL moving without the ball and catching competitors flat-footed.
    12 Jun 2012, 04:59 PM Reply Like
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