Safeway (SWY +0.7%) becomes the newest competitor to Green Mountain Coffee (GMCR -0.6%), as the...

|About: Safeway Inc. (SWY)|By:, SA News Editor

Safeway (SWY +0.7%) becomes the newest competitor to Green Mountain Coffee (GMCR -0.6%), as the retailer says it will launch under its own store brand five types of filtered coffee pods compatible with Keurig brewers; Kroger made a similar move yesterday. GMCR sells the Keurig brewers but makes most of its profits from the K-Cups that go with it.