Facebook (FB) goes after those criticizing the effectiveness of its ads with a study...


Facebook (FB) goes after those criticizing the effectiveness of its ads with a study co-developed with comScore (previous) that trumpets the effectiveness of social media marketing. Among the study's claims: Starbucks and Target customers increased their respective purchase frequencies by 38% and 21% after seeing company messages in their news feeds. Social media marketing software providers such as CRM, ORCL, and CTCT are doubtlessly pleased to see the free PR.

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Comments (5)
  • youngman442002
    , contributor
    Comments (5123) | Send Message
     
    Looks like Zynga is kicking bottoms...lol...yeah right..a study paid for by facebook that says what? Our ads work...lol...
    12 Jun 2012, 06:06 PM Reply Like
  • Hendershott
    , contributor
    Comments (1758) | Send Message
     
    There is no question that social media marketing works. The question is how and if Facebook gets paid when a bunch of users "like" something.
    12 Jun 2012, 06:46 PM Reply Like
  • budlaw1
    , contributor
    Comments (16) | Send Message
     
    Starbucks ($5-15) and Target ($30-80), ya, well that's a far cry from $25,000- $50,000 dollar cars, or, $250,000 + real estate deals. I have taken my own poll, checking among family members and friends, I found no one who could remember being enticed by any of the facebook ads. In fact, what was once a interesting method of communication, is now much avoided by most. In fact, they find it quite boring. Ah so, such is life, in the fast lane...
    12 Jun 2012, 09:21 PM Reply Like
  • Chris Lau
    , contributor
    Comments (3989) | Send Message
     
    I run a facebook page to get a ground-level view on what everyone else sees. While facebook provides excellent analytics to measure reach, click thru, exposure, it does not translate to sales. Providing free content and getting a click through is very, very difficult.

     

    As for above, the VCs that are invested in com score are also invested in facebook. Clearly there was some nudging as the data was interpreted "without bias".
    12 Jun 2012, 09:32 PM Reply Like
  • remurraymd
    , contributor
    Comments (2274) | Send Message
     
    GM was cluelessly doing banner ads they do not work anywhere.Companies with clues like (F) say it is one of their top marketing strategies because they can link positive cues to the purchase using a (FB) home page crating more of a social environment than simply a visual ad.
    13 Jun 2012, 04:56 AM Reply Like
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