Wal-Mart (WMT) CEO Raul Vasquez throws down the gauntlet on price wars: "If they react and match...


Wal-Mart (WMT) CEO Raul Vasquez throws down the gauntlet on price wars: "If they react and match our prices, we're going to continue to lower our prices." Last month Wal-Mart (WMT) initiated a book/video price war with Amazon.com (AMZN) and Target (TGT).

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Comments (2)
  • Liz R
    , contributor
    Comments (11) | Send Message
     
    Yeah, it's my favorite plot for thrillers: two big dogs fighting over an empty bowl.
    19 Nov 2009, 09:46 AM Reply Like
  • rrtzmd
    , contributor
    Comments (208) | Send Message
     
    ...seems like a totally irrational act of machismo on Walmart's part...without the brick and mortar overhead of Amazon as well as Amazon's sales tax advantage in most states, there is no way for Walmart to compete on price...they'll just end up embarassing themselves...and all the while they'll be driving customers to Amazon's door, thus basically providing free advertising for Amazon!!!...geez!...how stupid is that!!...a better stategy would be to look for whatever stategic advantages exist in their brick and mortar locations and work toward exploiting those...
    19 Nov 2009, 09:48 AM Reply Like
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