Baidu's (BIDU) iOS search deal will result in the company making revenue-sharing payments to...

|By:, SA News Editor

Baidu's (BIDU) iOS search deal will result in the company making revenue-sharing payments to Apple (AAPL), though Baidu adds the terms are similar to its deals with Android OEMs. The company has tried to lower these payments and promote its mobile services by developing its own Android-based OS, but uptake has been limited thus far. Management recently told Nomura Baidu has a 50% share of Chinese mobile search, as measured by traffic sent to other sites. (also)