Starbucks (SBUX) could face steep challenges as it attempts to shift its brand into the consumer...

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Starbucks (SBUX) could face steep challenges as it attempts to shift its brand into the consumer packaged good space, according to foodservice industry analyst Eliabeth Friend. She says that a slow measured approach in order to build up a national distribution of its recently-acquired La Boulange brand into existing stores will serve the company better than a rapid expansion and reworking of the chain.