Needham maintains Disney (DIS -0.1%) with a Hold rating while giving the company a nod of...

|By:, SA News Editor

Needham maintains Disney (DIS -0.1%) with a Hold rating while giving the company a nod of approval for its ability to utilize character and movie assets throughout its parks. Analyst Laura Martin doesn't see a short-term gain in ROIC from the initiatives, but says customers should remain satisfied.