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Needham maintains Disney (DIS -0.1%) with a Hold rating while giving the company a nod of...

Needham maintains Disney (DIS -0.1%) with a Hold rating while giving the company a nod of approval for its ability to utilize character and movie assets throughout its parks. Analyst Laura Martin doesn't see a short-term gain in ROIC from the initiatives, but says customers should remain satisfied.
Comments (1)
  • deercreekvols
    , contributor
    Comments (5143) | Send Message
     
    Disney has used characters and movie assests in its parks since it opened. Needham is just recongnizing this fact?

     

    Is this what analysts get to do?
    15 Jun 2012, 11:46 AM Reply Like
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