Oft-criticized Sears Holdings (SHLD +0.8%) appears to be outperforming rivals in the use of Big...

|About: Sears Holdings Corporation (SHLD)|By:, SA News Editor

Oft-criticized Sears Holdings (SHLD +0.8%) appears to be outperforming rivals in the use of Big Data to set pricing on the fly at its retail stores. The company is using open source software to correlate large amounts of data relevant to pricing in a bid to maximize margins. The big picture: The retailers with the most sophisticated algorithms increase their ability to incorporate real-time data such as weather and buying trends and become more efficient.