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This summer will see a crowded slate of animated movies with DreamWorks (DWA +0.8%) Madagascar...

This summer will see a crowded slate of animated movies with DreamWorks (DWA +0.8%) Madagascar 3: Europe's Most Wanted, Pixar's (DIS -0.1%) Brave, and Fox's (NWSA +0.9%) Ice Age: Continental Drift all debuting within five weeks of each other. Each film boasts strategic box office advantages, but analysts find it unlikely that all three will be smash hits as they can't help but cut into each other's target demographic.
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  • sydneyrollock
    , contributor
    Comments (83) | Send Message
     
    It's interesting that analyst see this as a winner vs loser proposition. To the contrary I believe that given the tremendous franchises, strong brand equities and need for suitable all family entertainment, all three will do very well with kids and parents alike...
    15 Jun 2012, 02:52 PM Reply Like
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