44% of adults responding to a survey commissioned by Electronic Arts' (EA) PopCap Games unit...

|About: Electronic Arts Inc. (EA)|By:, SA News Editor

44% of adults responding to a survey commissioned by Electronic Arts' (EA) PopCap Games unit said they played at least one mobile game in the past month - one more figure driving home the pivotal role mobile games are playing in mobile app adoption. Also: 45% of mobile gamers now play daily, 22% play more than 3 hours/week, and 36% own a tablet. The survey results arrive as NPD provides more discouraging data regarding the traditional console gaming market.