Green Mountain Coffee Roasters (GMCR) could face severe margin pressure if data compiled by...

|By:, SA News Editor

Green Mountain Coffee Roasters (GMCR) could face severe margin pressure if data compiled by Reuters proves to be accurate. While the company sells its K-Cups at $0.75 a pop, Safeway will reportedly offer its own version at $0.58 and Costco has already sold a competing product at $0.32. GMCR -0.4% premarket to $19.75.