Major medical device companies such as GE, Siemens (SI) and Medtronic (MDT) are developing...

|By:, SA News Editor

Major medical device companies such as GE, Siemens (SI) and Medtronic (MDT) are developing cheaper equipment that can generate sales in emerging markets and maybe even in cost-cutting developed countries. Rather than making devices more complex and expensive, the idea behind this "frugal innovation" is to strip them down as much as possible.