TripAdvisor (TRIP) launches Local Picks, a Facebook app aimed squarely at Yelp (YELP). Local...

|About: TripAdvisor Inc. (TRIP)|By:, SA News Editor

TripAdvisor (TRIP) launches Local Picks, a Facebook app aimed squarely at Yelp (YELP). Local Picks leverages millions of TripAdvisor reviews for 850K+ restaurants worldwide, and is integrated with Facebook's Open Graph social sharing platform, which has done wonders for the traffic of many content providers. However, Yelp's review library is currently much larger, and its network effect won't be easy to overcome.