Under Armour's (UA -4.4%) pain could be Nike's (NKE -0.8%) gain after it lowered prices to steal...

|About: Under Armour, Inc. (UA)|By:, SA News Editor

Under Armour's (UA -4.4%) pain could be Nike's (NKE -0.8%) gain after it lowered prices to steal back market share, according to the pair of UBS analysts that helped line up the downgrade on the name to Neutral. Things are set to get very interesting between the two rival companies, with Under Armour making its biggest move ever into the athletic footwear market with new launches aimed at Nike's core market.