Amazon's (AMZN +0.4%) plan for the 76 domain extensions it bid to control may be murky for now,...

|By:, SA News Editor

Amazon's (AMZN +0.4%) plan for the 76 domain extensions it bid to control may be murky for now, but it could also point to a new direction for the company even if it's a long-shot gamble. As the dominant shopping portal, if it succeeds in building out a particular dot-suffix such as .shop or .store, it could morph into a community where companies are forced to park their brands.