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Facebook's (FB +0.6%) saw its U.S. unique visitors fall by roughly 700K M/M in May to 158M,...

Facebook's (FB +0.6%) saw its U.S. unique visitors fall by roughly 700K M/M in May to 158M, comScore estimates. The decline, which follows a modest drop in April, is the latest evidence Facebook's domestic usage is near a saturation point, though international usage (less valuable on average) continues to grow rapidly. Separately, Argus is joining Evercore in starting coverage with a Hold, and expressing concerns about mobile monetization.
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Comments (1)
  • Mike Maher
    , contributor
    Comments (2616) | Send Message
     
    New limits on unlimited mobile data plans are going to put a cap on how many ads people are going to tolerate. Why are people going to use data that they pay for to load ads?
    21 Jun 2012, 12:32 PM Reply Like
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