Adidas (ADDYY.PK) looks to its Reebok unit to help it grow sales, with its tie-in to the...

|By:, SA News Editor

Adidas (ADDYY.PK) looks to its Reebok unit to help it grow sales, with its tie-in to the Crossfit fitness regime seen as a key driver. The company recently lifted its outlook for sales of soccer merchandise, as demand has been pushed higher with the European championship soccer tournament raging on.