Though cereal sellers Kellogg (K) and General Mills (GIS) catch praise for cutting sugar content...

|About: Kellogg Company (K)|By:, SA News Editor

Though cereal sellers Kellogg (K) and General Mills (GIS) catch praise for cutting sugar content and adding whole grains, it's not nearly enough, according to a report from Yale University researchers. The issue is advertising, with the unhealthiest cereals still being marketed the most aggressively and drowning out alternatives. It's an issue that's not likely to go away for the companies, with the costs tied to obesity becoming a focal point of politicians.