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Zynga (ZNGA) +3% after Lazard becomes the latest in a string of firms (I, II, III) to defend the...

Zynga (ZNGA) +3% after Lazard becomes the latest in a string of firms (I, II, III) to defend the social gaming giant in recent weeks. Like others, it thinks new Zynga titles such as Ruby Blast and Bubble Safari will drive a pickup in usage. Lazard grants these titles won't generate as much revenue as earlier hits, but also thinks user acquisition costs will be lower, and that Zynga will be able to cross-promote more lucrative titles to their users.
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