More on Google: Citi's Mark Mahaney provides more upbeat commentary, estimating YouTube will...


More on Google: Citi's Mark Mahaney provides more upbeat commentary, estimating YouTube will generate net revenue of $2.4B in 2012. That's up from a prior estimate of $1.7B, an increase Mahaney attributes to surging traffic and improved ad monetization. Definitely helping matters is the fact much of YouTube's recent traffic growth has come from professional content, which is proving easier to monetize than the amateur content that drove much of the site's early growth.

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