Yum Brands' (YUM +2.1%) Taco Bell continues to draw positive reviews for its new Cantina Bell...

|By:, SA News Editor

Yum Brands' (YUM +2.1%) Taco Bell continues to draw positive reviews for its new Cantina Bell menu. With words such as fresh, light, and crisp getting bandied around, the new initiative from the chain stands a chance to impact sales at Chipotle (CMG +0.8%) - which up to now has had a field day redefining the fast-food gourmet Mexican niche. Yum Brands plans to spend $20M in TV and digital marketing to spread the word that there's a new player in the game with its July 5 Cantina Bell launch just around the corner.