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Leap Wireless (LEAP +1.9%) edges higher as it begins selling the iPhone (AAPL). Leap's unique...

Leap Wireless (LEAP +1.9%) edges higher as it begins selling the iPhone (AAPL). Leap's unique offer terms - the 16GB iPhone 4S costs $500, but comes contract-free, and plans go for just $55/month - could make it a testbed for a broader effort by Apple to sell the iPhone with a combo of low subsidies and cheap service plans. With Verizon and perhaps soon AT&T hiking service plan prices for many upgrading users, Apple has more incentive to explore alternative sales approaches.
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Comments (7)
  • muoio
    , contributor
    Comments (2957) | Send Message
     
    LEAP has invented a new way to go broke.....just like S.

     

    Giving away iPhones is a very bad business model indeed.

     

    Good trading.
    22 Jun 2012, 03:53 PM Reply Like
  • nfultz1
    , contributor
    Comments (74) | Send Message
     
    Leap is selling the iPhone for $500 not giving it away for free. The test is whether customers would prefer to pay for the phone outright in order to save on the plan and not be tied to a contract.
    22 Jun 2012, 05:08 PM Reply Like
  • berylrb
    , contributor
    Comments (2235) | Send Message
     
    and further they are probably counting on a low churn rate, the model is plausible if there service is impeccable! if not ...
    22 Jun 2012, 05:37 PM Reply Like
  • muoio
    , contributor
    Comments (2957) | Send Message
     
    Maybe....but how did LEAP dive from $100 to $6?
    23 Jun 2012, 11:46 AM Reply Like
  • azreeal
    , contributor
    Comments (108) | Send Message
     
    So is is decided that AT&T and Verizon will be charging more for the Iphone?
    22 Jun 2012, 05:24 PM Reply Like
  • berylrb
    , contributor
    Comments (2235) | Send Message
     
    nope still speculation ...
    22 Jun 2012, 05:39 PM Reply Like
  • muoio
    , contributor
    Comments (2957) | Send Message
     
    Hedge your bets and long some T.

     

    Good trading.
    23 Jun 2012, 11:47 AM Reply Like
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