China may have the world's largest online population, but online retailers should focus on Chile...

|By:, SA News Editor

China may have the world's largest online population, but online retailers should focus on Chile first, according to A.T. Kearney, a consulting firm that advises retailers on overseas expansion. For every 10 people online in Chile, seven will buy something online, with the average Chilean household spending $158/year online vs. China's $17.