Cereal knockoff specialist MOM Brands (formerly Malt-O-Meal) takes market share away from giants General Mills (GIS -0.4%), Kellogg (K -0.3%), and Post Holdings (POST -3.5%) as more consumers latch on to the company's value-oriented proposition with its cereals. The privately-owned company has similar products to rivals in name and substance, at an average cost per ounce that's 20%-25% lower. The secret formula: Malt-O-Meal's advertising budget is only a fraction of what the big boys spend.
Cereal knockoff specialist MOM Brands (formerly Malt-O-Meal) takes market share away from giants...
From other sites
Video at CNBC.com (Sep 21, 2016)
Video at CNBC.com (Sep 9, 2016)
Video at CNBC.com (Sep 8, 2016)
Video at CNBC.com (Aug 26, 2016)
Video at CNBC.com (Aug 23, 2016)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs