Stung by Apple's abandoning of Google Maps on iOS, Google (GOOG) says it will slash prices for high-volume access to its Maps API (previous) by 87%. Google is also staying committed to iOS via its own mapping apps, and is talking up the higher click rates obtained by new ad formats for its mobile maps. With mobile ads related to maps and locations accounting for an estimated 25% of mobile ad revenue, Google has plenty of incentive to invest heavily in this space.
Stung by Apple's abandoning of Google Maps on iOS, Google (GOOG) says it will slash prices for...
From other sites
Video at CNBC.com (Jan 29, 2016)
Video at CNBC.com (Oct 8, 2015)
Video at CNBC.com (Sep 29, 2015)
Video at CNBC.com (Sep 22, 2015)
Video at CNBC.com (Sep 11, 2015)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs