Orbitz Worldwide (OWW) has begun experimenting with showing different search results on Macs vs....


Orbitz Worldwide (OWW) has begun experimenting with showing different search results on Macs vs. PCs after finding that Mac users spend as much as 30% more a night on hotels and are 40% more likely than PC users to book a 4-5 star hotel. The move demonstrates how even seemingly innocuous information - like what type of computer someone uses - can change the way companies target consumers.
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Comments (2)
  • WMARKW
    , contributor
    Comments (10787) | Send Message
     
    Those "snooty" MAC users ! Dang.... I'll have to start camoflaging my laptop bag and computer so people don't start looking down at me. I'll just carry my iPad in my hand for all to see.
    26 Jun 2012, 04:11 AM Reply Like
  • kmi
    , contributor
    Comments (4583) | Send Message
     
    Hilarious, buying/using Apple products means you will be subjected to a price premium by vendors of goods and services...
    26 Jun 2012, 09:20 AM Reply Like
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