Orbitz Worldwide (OWW) has begun experimenting with showing different search results on Macs vs....

|About: Orbitz Worldwide, Inc. (OWW)|By:, SA News Editor

Orbitz Worldwide (OWW) has begun experimenting with showing different search results on Macs vs. PCs after finding that Mac users spend as much as 30% more a night on hotels and are 40% more likely than PC users to book a 4-5 star hotel. The move demonstrates how even seemingly innocuous information - like what type of computer someone uses - can change the way companies target consumers.