Online holiday spending rose 5% to $27.1B, although per-customer spending was down slightly,...

|By:, SA News Editor

Online holiday spending rose 5% to $27.1B, although per-customer spending was down slightly, comScore reported. Large e-retailers like Best Buy (BBY) and Walmart (WMT) outperformed smaller online shops. 28% of shoppers said their choices were influenced by retailers' social media promotions.